Letter From The Founder No. 27
Our Biggest Partnership Yet
Today, I can finally share with you what is certainly my proudest moment so far as the founder of the Beachman brand. When I set out to create Beachman 10 years ago, I imagined our name up among the great brands of the 20th century who stood the test of time. Sitting at the table with one of the largest footwear brands on earth is rewarding, and also feels right.
As of today, our new partnership with Blundstone is live, and this collaboration with the legendary Australian boot company is bigger than anything we've done before.
You can see all the information on our partnership here.
I've got all the details in the email below, as well as some other cool updates. We've also gained a lot of new names in my little mailing list here lately, almost doubling in the past few months, so for those of you new here, welcome. You can check out my older letters here: Letters
The Aviator Kickstarter is also in its final 10 days: Aviator Kickstarter
As always, I will bold the important bits in the email for those with only the time to skim through.
Blundstone Is Giving Away 8 Custom Beachman Bikes
From now until October 31 the Blundstone giveaway is live.
This is a project we've been working on for over 6 months, and the day has come to announce! There are multiple elements to this partnership, so I'll break them down.
SEE FULL DETAILS
1. In Canada only (sorry Americans!) Blundstone is giving away eight custom Beachman '64s to lucky customers
The bikes are customized with $2,000 of extras and are just beautiful.
Buying a boot and uploading your receipt is the way to enter to win.
ENTER THE CONTEST
2. In Canada and the USA, every Beachman '64 now comes with a free pair of 585 Boots
After purchase, you'll get a code for a free pair on the Blundstone website.
This deal ends for good on October 31!
CLAIM YOUR BOOTS
3. Beachman is selling an extremely limited run of Blundstone Leather seats, hand-made here in Toronto.
The seats are sewn by a local artisan that we work with, and are made of the real genuine 585 Rustic Brown leather, that I'm importing right from the source in Australia.
They are seriously the coolest, most excellent pieces of gear we have ever crafted here at Beachman and those who do claim these seats as their own will forever own a piece of Canadian history, as these two legendary brands collide.
GET YOUR SEAT
SEE FULL DETAILS
9 Days Remain To Get A $1,500 Discount On Your Beachman Aviator
It's been a blast working on the aviator, and we are now in the final stretch of the Kickstarter Campaign.
After this campaign ends, we will never again discount an Aviator brand new from the factory, just as we've never done in the last 3 years of the '64. We pride ourselves on making an incredible bike at a great price, and only to early supporters of our new model launches do we extend these discounts as a thanks for supporting our small, but growing company.
The Aviator is pictured above and below in our newest colourway, Cappuccino.
A final note... I know that most of my email list are Canadians. If you live in Canada and want to back the Aviator on Kickstarter, send me an email before you do. There's some nuances with how it works since the campaign is in USD.
LOCK IN $1,500 OF SAVINGS
And that's everything!
I'm heading off to Italy for the next two weeks, where my best friend and I will be renting a fiat 500, turning our phones off, and driving around Tuscany with a paper map and compass to guide us. No plans, just lots of wine, cheese, and Scopa ahead of us.
See you in a little while, friends.
I'm heading off to Italy for the next two weeks, where my best friend and I will be renting a fiat 500, turning our phones off, and driving around Tuscany with a paper map and compass to guide us. No plans, just lots of wine, cheese, and Scopa ahead of us.
See you in a little while, friends.
That's all for now.
As always, feel free to reply to this email to reach me directly.
See you down the road.
Cheers,
Ben Taylor
Co-Founder, CEO
Beachman